Have you ever noticed how people use similar marketing tactics to promote their businesses? Yes, it might pay to stick with tried and tested ways to increase brand awareness. And, yes, those tactics may also deliver a reasonable ROI. But, the problem with that approach is that you end up being a follower; not a leader.
It can be scary to spend money on a marketing budget using strategies that get seldom used. After all; you have no real way of determining your likely success rate! Still, if you do things the right way, you could end up with a viral marketing campaign that pays dividends!
In today’s blog post, I am going to share with you six of the strangest yet cool ways to market a business. Don’t worry; you can thank me later! Anyway, without further ado, take a look at these strategies for size:
1. Space advertising
Believe it or not, it IS possible to advertise your brand in outer space! How? Well, you can send weather balloons into space with your promotional messages on it! In fact, there’s a company that offers such an innovative service to businesses today. How’s that for out of this world advertising?
You will no doubt have seen folks walking around wearing A-boards. We are good at advertising brands at a local level, especially retail stores. People can also get used in other ways. For example, you could dress someone up in a costume and have them parade in a shopping mall or some other venue.
3. Swimming pools
Usually, when you look down into a swimming pool all you will see is water and floor tiles. Many creative marketers use that floor space at the bottom of a pool as a way to market their brands. As you might imagine, a swimming pool is useful for promoting swimming-related products.
4. College Campuses
You might not think it. But, colleges provide a real way to access a lucrative target market! Firms from tech companies to car rental firms report high success rates with campus ads. That’s because each student has a lot of spare cash to spend. College marketing is a brilliant way to access a Generation Z audience.
Many of us go on a train each day for business or pleasure purposes. One of the things some marketers don’t realize is trains offer a lot of marketing potential. For a start, you can use vinyl wraps to advertise brands on train carriage exteriors. And let’s not forget that the inside of trains also offers advertising opportunities.
If you’re a fan of Batman, you might remember seeing some TV shows or movies with his iconic logo beamed up in the sky. The same kind of thing can get done on the side of skyscrapers and other tall buildings too.
It’s a cool way to promote a brand. Especially at night and if the skyscraper happens to be near a busy road!