All posts filed under: Content Marketing

7 Deadly Sins of Poor Quality Content

credit Content marketing can be a great way of boosting SEO, attracting traffic to your website, and finding new leads. However, you have to get it right. In today’s guide, I want to go through what I call the seven deadly sins of poor content. If you recognize any of these issues, it is vital that you make amends – so let’s get started right away. It’s unoriginal If you want to appeal to both Google and your website visitors, original content is a must. Copying other people’s work and claiming it as your own will sink your rankings like a stone in water. Rehashing articles – known as ‘spinning’ – is also a big no-no. You need original ideas that stand out, or it will do your business more harm than good. It’s cheap Make sure there is a focus on quality over quantity in your website’s content. You are far better off creating a brilliant, long-form piece of work than filling up your site with cheap articles bought for a cent per word. …

Down with the Kids: Targeting Younger Audiences in Marketing

Pixabay Marketing to the younger generations has always been more complex that marketers imagined. The problem these days is that many marketers think that it’s gotten easier. That social media has made them automatically attractive to younger audiences. But advertising for today’s youth is definitely more complex than that. It’s important for you to understand this! The dangers of digital I hate to break it to you, but you’re not “down with the kids” just because your marketing is digital. A lot of business owners make the mistake of assuming that being involved in the digital world will make all the difference here. That the “millennials” will automatically connect with you a bit more because your adverts are on Twitter or Facebook. Sorry, it’s not true!   Public Domain Pictures The digital world doesn’t really have a unique “wow” factor to kids or students. It’s just always been there. The idea that a student will be impressed by a Twitter advert just because it’s on Twitter? It’s no different to the idea that someone in …

Becoming a Good Writer by Submitting Your Writing on Others Site

Some people think that being a blogger and write your own story will be a nice way to get some money, especially from the ads. However, having a blog or site that attracts people’s attention is not something easy, content marketing is the answers. This is one reason why many people have to buy content links. That is because they want to get the best writing from the best writers, which is not easy to do. Therefore, many of those blog or website owners are willing to pay for some money to get the best writings on their blog or site. Taking this kind of chance, you should be able to try getting your writings into some of those people who need some writings on their blog or website. This is something that many people called as the guest blog. The guest post blog can be simply defined as the blog that will let you write a writing, article, or something like that on someone’s blog or website. This way, you will be able to …