Author: admin

8 Lessons Every Entrepreneur Should Learn

The beauty of being an entrepreneur is that you’re following your own path to success. For some, success comes after years of experiencing major growing pains – a very long, painful process. For others, things fall into place quickly. Is there a secret? It’s hardly magic. Success reveals that the entrepreneur understands the importance of learning from and adapting to situations; they’ve recognized that it’s the key to achieving growth. The following are 8 lessons every entrepreneur should learn to maintain a healthy, long-term business. You have to believe in yourself It’s impossible for others to believe in your vision if you have little to no confidence in yourself. Investors will chip away at your valuation to get a better deal. When dealing with others, especially those with competing interests, it will be necessary for you to stand up for yourself. Be confident in the business you’ve chosen to build – or no one else will. Your product/service needs to be the better than anything else out there If your product is not superior, don’t …

The Perfect Social Media Strategy: Getting Started

As you’re probably discovering, creating your first social media plan is no easy task. For a lot of inexperienced business owners, simply defining a social media plan is a big challenge, let alone creating one! As hard is it may be, forming a unique and effective social media marketing plan is something that every business owner will have to do eventually. If you want to be in a position where every post, like, and reply works towards an overarching goal, then here’s a brief guide to formulating your strategy. Like any good business plan, your social media strategy needs to start with you setting yourself goals. When you have these clear objectives in mind, it becomes easy to see how you’re progressing, and react quickly when you’re not on-track to meet a certain milestone. Without these targets, you’ll have no real method of measuring the effects of your efforts, and hitting the ROI you need for continual growth. When setting yourself goals, ensure that they’re aligned well with your broader business objectives, and that the …

7 Deadly Sins of Poor Quality Content

credit Content marketing can be a great way of boosting SEO, attracting traffic to your website, and finding new leads. However, you have to get it right. In today’s guide, I want to go through what I call the seven deadly sins of poor content. If you recognize any of these issues, it is vital that you make amends – so let’s get started right away. It’s unoriginal If you want to appeal to both Google and your website visitors, original content is a must. Copying other people’s work and claiming it as your own will sink your rankings like a stone in water. Rehashing articles – known as ‘spinning’ – is also a big no-no. You need original ideas that stand out, or it will do your business more harm than good. It’s cheap Make sure there is a focus on quality over quantity in your website’s content. You are far better off creating a brilliant, long-form piece of work than filling up your site with cheap articles bought for a cent per word. …