Month: October 2016

The Perfect Social Media Strategy: Getting Started

As you’re probably discovering, creating your first social media plan is no easy task. For a lot of inexperienced business owners, simply defining a social media plan is a big challenge, let alone creating one! As hard is it may be, forming a unique and effective social media marketing plan is something that every business owner will have to do eventually. If you want to be in a position where every post, like, and reply works towards an overarching goal, then here’s a brief guide to formulating your strategy. Like any good business plan, your social media strategy needs to start with you setting yourself goals. When you have these clear objectives in mind, it becomes easy to see how you’re progressing, and react quickly when you’re not on-track to meet a certain milestone. Without these targets, you’ll have no real method of measuring the effects of your efforts, and hitting the ROI you need for continual growth. When setting yourself goals, ensure that they’re aligned well with your broader business objectives, and that the …

7 Deadly Sins of Poor Quality Content

credit Content marketing can be a great way of boosting SEO, attracting traffic to your website, and finding new leads. However, you have to get it right. In today’s guide, I want to go through what I call the seven deadly sins of poor content. If you recognize any of these issues, it is vital that you make amends – so let’s get started right away. It’s unoriginal If you want to appeal to both Google and your website visitors, original content is a must. Copying other people’s work and claiming it as your own will sink your rankings like a stone in water. Rehashing articles – known as ‘spinning’ – is also a big no-no. You need original ideas that stand out, or it will do your business more harm than good. It’s cheap Make sure there is a focus on quality over quantity in your website’s content. You are far better off creating a brilliant, long-form piece of work than filling up your site with cheap articles bought for a cent per word. …

The Big 10: Simple Steps That Will Increase Customer Numbers & Loyalty

Regardless of what stage your business is currently at, increasing sales figures should be top of your agenda. Revenue isn’t the only crucial element that will contribute to your overall profits. But it is the foundation of generating success in business. Therefore, finding ways to boost your cause is essential. Here are 10 effective ways to make sure that your business becomes an even bigger hit. Those impacts won’t only improve the relationships with existing clients. They’ll also boost your hopes of recruiting new ones in the process. What are you waiting for? Let’s get to work.   Image: #1. Perfect Your Brand Your branding features might not impact the quality of your products or services. However, those elements essentially provide your company with its identity. Anything less than perfection in this area could damage customer links before you’ve even started. Image is everything in business, and those first interactions are crucial to pushing a customer towards a sale. Whether it’s a logo or a website design, audiences should feel intrigued and enthused. Moreover, they …